Atera-Home | Smart Financial Solutions for Modern Living

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Overview of Our Tracking Technologies

At Atera-Home, we believe transparency builds trust. This policy explains how we use various tracking technologies on atera-home.com to provide you with personalized financial solutions and improve your overall experience with our platform.

We use several types of data collection methods, from essential cookies that keep you logged in to analytical tools that help us understand which features serve you best. Think of these technologies as the behind-the-scenes crew that makes your financial planning journey smoother and more intuitive.

              Quick Summary: We collect data to enhance your experience, provide
              personalized recommendations, and ensure our cost-effective solutions meet your
              specific financial needs. You maintain control over most of these preferences through
              your browser settings.
            

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Types of Tracking We Use

Different types of tracking serve different purposes on our platform. Here's what each category does and why we use it:

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How Tracking Enhances Your Experience

Every piece of data we collect serves a specific purpose in making your financial planning more effective. For instance, when you spend time reviewing our budgeting tools, we learn that detailed expense tracking matters to you. This insight helps us surface similar resources and notify you about relevant updates.

Your interaction patterns also help us identify common pain points. If many users struggle with a particular feature, we can redesign it or provide additional guidance. It's like having a conversation with thousands of users simultaneously to understand what works and what doesn't.

Personalization goes beyond just showing relevant content. We use your preferences to customize the dashboard layout, prioritize certain financial insights, and even adjust the timing of our educational emails based on when you're most likely to engage with them.

              Real-World Example: If our analytics show you frequently access
              mortgage calculators but rarely use investment tools, we'll prioritize showing you
              home financing content and new mortgage-related features rather than stock market
              updates.
            

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Data Retention and Storage

We don't keep your data indefinitely. Different types of information have different retention periods based on their purpose and legal requirements:

Session Data: Cleared when you close your browser or log out. This includes temporary preferences and navigation history within a single visit.

Preference Settings: Stored for up to 2 years to maintain your customized experience across visits. This includes dashboard layouts and notification preferences.

Analytics Data: Aggregated and anonymized after 14 months. We use this for long-term platform improvements but can't trace it back to individual users.

Account Data: Retained as long as your account remains active, plus 7 years for financial record-keeping compliance as required by Lithuanian regulations.

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Managing Your Tracking Preferences

You have several options for controlling how we track your activity. Most modern browsers give you granular control over different types of cookies and tracking technologies:

Chrome

Settings → Privacy and Security → Cookies and other site data

Firefox

Settings → Privacy & Security → Enhanced Tracking Protection

Safari

Preferences → Privacy → Manage Website Data

Edge

Settings → Cookies and site permissions → Manage and delete cookies

Keep in mind that blocking certain types of tracking might affect your experience. For example, disabling functional cookies means you'll need to re-enter preferences each time you visit, while blocking analytics cookies won't impact your day-to-day use of our platform.

We also respect browser-level privacy settings like "Do Not Track" requests and work with privacy-focused browser extensions. However, some essential functions require basic tracking to work properly – we'll always be transparent about what's necessary versus optional.

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Third-Party Integrations

Some of our tracking comes from third-party services that help us provide better financial tools and insights. These include analytics platforms, customer support systems, and financial data providers that enhance our core offerings.

We carefully vet all third-party services to ensure they meet our privacy standards and Lithuanian data protection requirements. When you interact with integrated tools like mortgage calculators or investment trackers, some data may be processed by our trusted partners to provide accurate, real-time information.

Each third-party service operates under its own privacy policy, but we maintain contractual agreements that govern how they can use data collected through our platform. We never sell your personal information to third parties or allow them to use your data for purposes unrelated to the services you've requested.